If folks were having a hard enough time dealing with the notion of “Tikkun Olam Judaism” (which could have real traction if handled and programmed properly), now geb a kook to the new flavour of the month: Jew-pon Judaism.
What’s a Jew-pon, you ask? It is what happens when you cross coupons and Judaism, or what Noam Neusner proposes as a revitalizing strategy for lagging synagogue attendance… folks buy coupons from the Federation and give them to the Jewish institution of their choice in a pay-as-you-go fashion… If day-schools-as-Starbucks was not bad enough, now we have shuls-as-Sam’s-Club … Now houses of worship can vie for consumer coupons by offering THE BEST KIDDUSH, THE SHORTEST DVAR TORAH and THE SEXIEST POLE DANCING RABBI … yee-ha! I hope y’all are happy.
If the Financial Crisis of 2008 taught us anything, it should have been this: Not every Jewish communal problem has a financial / market / rebranding solution.
WE ARE NOT CONSUMERS OF JUDAISM!
WE ARE JUST JEWS!