According to the
naming rights are a financial transaction whereby a corporation or other entity purchases the right to name a facility, typically for a defined period of time. For properties like a multi-purpose arena, performing arts venue or an athletic field, the term ranges from three to 20 years. Longer terms are more common for higher profile venues such as a professional sports facility.
The distinctive characteristic for this type of naming rights is that the buyer gets a marketing property to promote products and services, promote customer retention and or increase market share.
Imagine… now that Purim is over, we can all look forward to, say, the Home Depot Pesach™ with the additional possibility to option the name-rights for the First Seder AS WELL AS the Second Seder (for the more observant or those not averse to anticlimactic family get-togethers). And it goes without saying that exposure potential will be leveraged while Jews the world over gather to study together at the Microsoft Tikkun Leil Shavuot™ with blintzes generously provided by Coca Cola™.
Of course, the Jewish year experiences a bit of a lull during the summer months (but there are surely some avenues to explore for further branding in the camp world) – but fear not as the calendar builds up to the High Holydays. (They are not called “HIGH” for nothing.) Pom-Wonderful™ Shofar blowing and Disney™ Kol Nidre are but two of many marquee events in the Jewish year – and provide unrivaled access to Jewish people of all demographics.