the revolution will not be televised…

… it will be SMS’d.

At what its presiding Rabbi called an “experience” at the Jewish Museum of Florida last Sunday night, participants were urged to “Pray. Write. Text.”

Though there was an element of novelty and marvel in the The New York Times piece, it was refreshing to read about such an event sans the oft-derisive “But is this really tefillah?” fulmination which typifies many old media Jewish outlets who deign to cover these “events”.

What Rabbi Morrison did at the Jewish Museum is a clear departure from the tired-and-true formula of rabbi-pulpit-sheep on the High Holydays – but then again, post-Destruction, so was meeting in a building to hear the Torah read aloud on Shabbat.

photograph by Ginny Dixon for The New York Times

She held the event at a non-synagogue-y site, integrated technology and managed to bring in a tranche of the Jewish community that most Jewish-programmers cannot seem to engage – the dinner-plan-making-courtship-and-career-focused twenty-and-thirty-something-year olds.   Kol hakavod, Rabbi!!

What can one say in response to this killing quote (my emphasis added):

Hannah Citrin, 25, an actress from Miami Beach, who could not resist posting a joke, said she had stayed “alert,” which seldom happens during services.

I paid attention the whole time; that’s a problem with me, tuning it out,” she said. And, she added, “in the end, everyone gets through life with laughter.”

“I PAID ATTENTION THE WHOLE TIME”??!?!?!  Even with a reduction in marks for hyperbole, for anyone to pay attention more than half the time at any HHD onslaught is mighty impressive…

To this innovation, I say: Next Jews, limber up those thumbs and come with a full charge.

This kind of event has the potential to be all kinds of awesome.  Next stop – Toronto?

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